Improving Knowledge Management in GTZ:
First Steps of an organization-wide strategic Project
Knowledge is the driving
force and crucial factor of the value-added process of consultants GTZ. Our only long-term
competitive advantage is based on the knowledge at our disposal, the efficiency with which
we apply it and our readiness to acquire and apply new knowledge.
The changes in the GTZ's
corporate organisation resulting from decentralisation and greater flexibility, as well as
the fact that the GTZ is increasingly having to hold its own against international
competition require systematic knowledge management. We have to introduce this so that we
apply the right knowledge at the right time in the right place and so that we are always
able to offer our partners and clients the best knowledge available to the GTZ.
By re-using available
knowledge above and beyond countries, regions and organisational 'boxes' we can reduce
costs and gain time. Also, learning - especially from experience of technical cooperation
on the ground - leads to knowledge and knowledge leads to innovation, better
problem-solving, new services, greater value added.
Knowledge management
means handling knowledge intelligently. The aim should be to mobilise and use the
individual and collective knowledge of an organisation in the best possible way and
develop it selectively through organisational learning. It is based not so much on new
instruments and methods as on a different perspective: suddenly knowledge is at the centre
of management activity, the 'fourth factor of production'; in other words, the effective
and efficient handling of knowledge is a strategic management task of the highest
priority.
The
strategic project 'Knowledge Management' is, above all, an instrument of corporate
development. It does not set out to be, and cannot be, a substitute for poor line
performance. What it does set out to do is to combine 'policy advice' with work on pilot
projects, support for change initiatives and consolidation of technical competence in
knowledge management. Therefore its most important functions are:
'Policy
advice', i.e. providing advice to the Office of the Directors General, the Committee of
Executives and middle management on knowledge management improvement. The steering group,
with its high-ranking membership, fulfils a key function in this regard, supported by the
project network. It is headed by Director General Dr. Eisenblätter. Other members are:
Mr. Dresrüsse (BL 3), Mr. Beier (BLV 4), Mr. Roger (BL 5), Mr. Ströter (BL 6), Mr.
Franzen (SStL 02) and Ms Donner (SStL 04).
Pilot-based
implementation in co-operative projects and through support of other change initiatives of
the departments. The idea here is, firstly, to ensure the practicability of proposed
changes at the 'policy advice' level and, secondly, to initiate, monitor and support
change processes.
Preparation of
proposals for the redesign of corporation-wide rules, processes and instruments, as well
as advice and support to the departments in implementation.
The project sees itself
as an 'attractor' and as a contact point and platform for the theme 'knowledge
management'. This is the purpose, for example, of the regular events of the 'Knowledge
Management Forum' and the special homepage on the Intranet. Behind the scenes the purpose
is also to heighten awareness and enlist support for the theme, to communicate, inspire
and moderate.
The idea is
also to build up, expand and develop in-house services to assist staff members with
knowledge management, including dissemination of information, training and advisory
services. In the information centre, for example, there is a collection of reference
literature available on the subject of knowledge management and it is already much in
demand. The first training courses on the subject have already taken place. Six training
courses are already planned for next year in Africa, Asia and Latin America. Through
internal and external benchmarking and review of good practices and lessons learned, it is
planned to use differences as a force for change.
Where do we have the
greatest leverage? What are the approaches to sustainable knowledge management in the GTZ?
Currently, the strategic project is working on the following categories of results:
Tailoring knowledge
management to the corporate strategy, formulating knowledge goals; supporting business
area and product development.
Improving the GTZ's
knowledge management:
Reform of the ICT
infrastructure with the aim of achieving a functioning information and knowledge
management system; creation of an information system with the functions digital corporate
memory, search/find/cross-section analyses, communication and virtual cooperation
Introduce integrated
know-how management, create overview of empirical knowledge from programmes and projects;
offer methods for in-depth evaluation of experience by debriefing
Development of priority
knowledge management products such as advisory modules for re-use in-house, products for
the market, documented learning experiences (lessons learned, good practices etc.),
state-of-the-art reports etc.
Promote and use sector
networks, networks, flexible and project-type team solutions
Tailor personnel policy
instruments to the behaviour and skills requirements of systematic knowledge management
Adjustment of the core
process, e.g. use of Senior Management Committee (HALFA) and offers to ensure that
available knowledge is used again and that the costs of evaluating experience and
knowledge management are taken into account in project planning
Adaptation of role
perceptions and job descriptions
Assisting managerial
staff especially middle management to implement knowledge-management-related
change.
Making available and
developing selected methods and instruments of knowledge management in a package; creating
and professionalising a pool of consultants and multiplicators.
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